62K followers
60K followers
Ex-Amazon engineer, now founder of Cherry Media, an AI-native agency that builds personal brands on LinkedIn and Instagram for engineers, founders and creators.
Building Cherry Media · San Francisco
Muskan AgarwalFounder & CEO, Cherry Media
Muskan AgarwalFounder, Cherry Media · Ex-Amazon
My team now handles 50+ creator accounts every week, and the extra hire I budgeted for never happened.
For context, I run an AI-native agency to help tech creators grow on Instagram…
LinkedIn
62,024
followers
Instagram
60K
followers · AI, career, business & life
On the rise of personal brands among big-tech workers · Aug 2026
Ex software engineer
Trusted by people from
Y Combinator startups
Why it works
62K
LinkedIn followers
Writing about AI, careers and what building an agency really looks like.
60K
Instagram followers
AI, career, business and life, one short video at a time.
26M+
Impressions for one client, in a year
Gaurav Sen’s LinkedIn, up 1,189% year on year.
60+
Clients worldwide
From big-tech engineers to founders of billion-dollar companies.
Quoted on the surge of tech workers building personal brands.
Read the story
Selected work
62KLinkedIn
60KInstagram
4KYouTube
AI at work“My team now handles 50+ creator accounts every week…” 370+
Life“London Diaries! My favourite part wasn’t really seeing the city…” 550+
Careers“I am an ex SDE Amazon, but if I were job hunting in 2026…” 310+
More work
157K impressions in 7 days
Turning a Google-to-Ireland career into a voice that gets invited to podcasts, panels and founder rooms.
69K impressions in 28 days
A founder brand for Orbit Accountants, built to attract podcasts and founder connections.
100K+ views · 4,000+ followers
A Navratri vox-pop and a Diwali giving campaign that grew the brand’s festive reach on Instagram.
80K in 6 months
Scripting and editing that grew a creator’s Instagram to 80K followers in six months, now extended to LinkedIn.
Inbound leads
Making regulatory life-sciences content land on LinkedIn, and turn into inbound leads for a niche B2B startup.
A luxury pitch deck for clients, banks and government bodies, from ideation to design in two weeks.
How I work
Every engagement runs on the same three-part system, with a three-month minimum, because personal brands compound.
Find the story only you can tell.
We start by learning how you think and talk: your tone, your values, the stories you tell over coffee. Then we pick the few topics you want to be known for. No generic, AI-sounding content.
Ship every week, without writing every word.
Posts, carousels, reel scripts and edits, drafted by my team with AI in the loop and reviewed by you in minutes. You stay the voice. We do the heavy lifting.
Turn attention into opportunities.
Consistency, comments and community, measured by what actually matters to you: a better job, speaking invites, inbound leads or the right connections.
What we do
Kind words
I found Muskan on LinkedIn for my personal brand development a year back. She’s one of the most professional individuals I’ve met in this industry. Her commitment to quality of work and clarity in communication has helped us skyrocket our growth.
They helped me grow my Instagram to 80K in the last six months and are now helping me with my LinkedIn. Their editing team is super crisp, and the quality of my videos has gone significantly up.
We work in a very niche field: regulatory in the life-science industry. We really appreciate the team putting in the effort to understand it, and how we can best position it in content on LinkedIn. We brainstormed ideas that got a good inbound lead for us.
I have been working with Muskan and Cherry Media for a year, and the experience has been fantastic. Their team is highly responsive and supportive, managing both my personal LinkedIn branding and my company’s page.
Muskan and Jugal have really pulled through a lot of our LinkedIn work very beautifully. The overall stitch for LinkedIn has been fantastic. We really like the content that they post and what they do.
On the feed
AI at work, careers, and what building an agency actually looks like, for 120K+ people across LinkedIn and Instagram.
62K
followers · @muskanagarwall
Instagram
60K
followers · @muskannagarwal
YouTube
Vlogs and long-form · 4K subscribers
“My team now handles 50+ creator accounts every week, and the extra hire I budgeted for never happened.”
Sep 2026 370+
Life
“London Diaries! My favourite part wasn’t really seeing the city. It was meeting people I would probably never meet in my everyday life.”
Sep 2026 550+
Immigration
“Year 1: Applied for H1B. Rejected. Year 2: Applied again. Rejected. Year 3: Third attempt. Rejected.”
Sep 2026 320+
Careers
“I am an ex SDE Amazon, but if I were job hunting in 2026, I wouldn’t go to LinkedIn or Indeed.”
Sep 2026 310+
Reading
“Save this for the next time you feel stuck. The Pmarca Guide to Career Planning. His first rule is: do not plan your career.”
Sep 2026 90+
Follow along
New posts most days on LinkedIn and Instagram.
Follow
Press & talks
LinkedIn posts can be cringe. Workers feel like they have to write them anyway.
On why tech workers from Microsoft, Amazon and Google are investing in personal brands.
Read on Business Insider
Latency and Latte: From Amazon code to building Cherry Media
Jul 2025
ACM-VIT · Interview
InspiHER S4 E2: Founder at Cherry Media, ex-Amazon and GHC Scholar
Leaving a 45 lakh job at Amazon to build Cherry Media
How to write killer LinkedIn headlines, with examples
About
I’m Muskan, an engineer who fell for storytelling. I made my first video at 16, studied engineering at VIT Vellore and joined Amazon as a software engineer. Along the way, a hobby turned into seven years of freelancing.
My first startup, After Class, was a hobby-learning platform for kids during COVID. It didn’t make it, but everything it taught me went into Cherry Media. I also got into Imperial College London on a 50% scholarship, then chose to learn by building instead.
Today my team runs 50+ creator accounts every week, for founders of billion-dollar companies, YC startups and people from Microsoft, Amazon and Google.
Founder & CEOCherry MediaSoftware engineerAmazon · former
Contact
Personal branding, a brand partnership, or a podcast invite: my inbox is open. Engagements start at three months.
